Back before my business was a business it was an inkling of an idea.💡

I had an energetic toddler and a baby who loved to be as close as possible as much of the time as possible. I was on maternity leave. My husband was adjusting to working from home. It was lockdown.

Life felt slow yet manic at the same time. 🙃

There was lots of opportunity to sit and think about my inkling of an idea, but a distinct lack of time to take any action on it.

I got focussed on what I could actually do on a consistent basis in the time that I did have. 🤷🏼‍♀️

Social media was the obvious choice to me. 

It felt like a good way to ‘get myself out there’.

Every Sunday afternoon I’d sit down at the computer for an hour to create and schedule a week’s worth of content in one sitting. 👩‍💻

I really enjoyed it and felt a swell of satisfaction for keeping up the habit with everything else that was going on.

I wasn’t a natural social media person, I didn’t use it much at all in my personal life.

I knew it would take time to build an audience but I set myself what felt like generous goals to allow for that. 🏆

And then…..

Nothing happened. 

My following remained teeny tiny. I barely had any engagement on any of my posts. And from a combination of those two, I wasn’t sure that anyone was even seeing them. 😭

I researched endless strategies and the take away message was always the same - stay consistent.

And so I did, for months. But still nothing changed, or at least not at any meaningful rate.

I started to feel an imagined sense of rejection. 🤨

So what did I do?

Step back and figure it all out. I researched all the strategies and tried to add in more processes and tools to make it all work. I thought that if I could just figure out the right way to do things then people would interact with me and I could control the outcome.

Just like I’d learned to do so well in my corporate life. 🤓

Turns out that wasn’t the answer either!

Tune into Episode 88 of the PODCAST where I’m talking more about:

• the risk of rejection

• controlling the outcome

• finding the happy medium