Photo by Brett Jordan on Unsplash

This year I’ve been working on redecorating my house. The year is significant because I really want to enjoy the experience and give myself the space to choose carefully and do things with care.

As I go through the different stages of gathering ideas, designing layouts, choosing colours, prepping surfaces, adding a second coat, and sometimes changing my mind and starting all over again, I can’t help but feel that it draws many parallels to building a business.

Choosing to turn my hallway Scottish Highland feels representative of my own love of the Scottish outdoors and the time we spend out in nature as a family.

In the same way that choosing to offer longer term 1:1 coaching packages is representative of my love of building deeper relationships with clients and being there through a full cycle of the highs and lows.

Both are choices made with intention.

In the same way there are interior design magazines, TV programmes, and endless Pins that can lead us to think that we should decorate our homes a certain way to keep up with the latest trends, there are plenty of books, podcasts, coaches and courses that can lead us to think that there is one right way to build a business.

But the problem with these approaches is that none of them will feel like you.

And this is where an embodied approach to business comes in — bringing your whole self to your work, and doing business in a way that’s authentic, aligned, and sustainable. Taking inspiration from others, but picking and choosing the bits that work for you and ditching the rest.

Embodied business means taking a holistic approach to your business, one that considers not just your skills and expertise, but also your values, your purpose, your mindset, your body, and your relationships. It means listening to your intuition, connecting with your clients and community on a deeper level, and using your unique strengths to create a business that truly reflects who you are.

Building a business in this way can help you attract more of the clients you really want to work with — people who resonate with your values and your message. It can also help you avoid burnout and overwhelm, by creating a business that’s sustainable and aligned with your energy and your needs. And ultimately, it can help you create a business that’s deeply fulfilling and meaningful, one that allows you to make a difference in the world in your own unique way.

I’m passionate about helping others to start and grow their own businesses, so they can earn money doing work that matters to them. And I truly believe that embodied business is a key ingredient to making that happen.

I’d love to know what you think. Does Embodied Business mean something to you? Is it an approach that appeals to you or do you have other thoughts to share? Leave a comment below and let me know.